I am always keeping my eye open for new loyalty programs and this one has definitely caught my attention. Belly is a relatively new loyalty program that rewards you for visits to your favorite participating businesses. They range from restaurants to gyms to salons. Simply sign up using your mobile phone or at their website and either scan a keycard or your phone whenever you see their logo. I have noticed it at my local wine shop and thai food restaurant.
As the program is still pretty new, it's only in a few markets at the moment: Austin, DC, San Francisco, Miami, New York, Atlanta, and Chicago. But, I expect more will be added in the future.
--The Edge
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