Thursday, October 17, 2013

Some Interesting Coupon Facts Shown In A Graphic

I love infographics and believe our short attention-span society will continue to embrace them for the information they pack in bite-size amounts.  Today, I browsed this graphic from which depicts how mobile and electronic coupons are really taking over and fueling coupons' increased usage.  What I was still surprised at though was how little the redemption rate is, 10%.  Print coupons, 1%.  For print, I totally get it.  It's a still a pain to hunt, clip, sort, and bring in your coupons.  For digital?  There are few excuses beyond not having ready access to a computer or smartphone that I can see being a barrier.  Besides, there are many strategies which I have mentioned before and will show again on how you can "stack" savings using digital coupon codes.  They are simply awesome.


The Rise of Online Coupons
Explore more infographics like this one on the web's largest information design community - Visually.